The founder
Zineb Faress
Born and raised in Morocco, where hospitality is an art form and homes welcome every guest with grace and generosity, Zineb developed an innate appreciation for serving others from an early age. This deeply rooted value led her to the prestigious Geneva Hotel Management School, where she honed her skills and gained insights into the ever-evolving hospitality industry.
Her education in Geneva marked the beginning of an impressive 18-year career, during which she built a reputation for excellence, professionalism, and vision. Zineb collaborated with high-profile clients and held pivotal roles in some of the world’s most renowned establishments. Among her notable achievements was her contribution to the historic reopening of Hôtel de Crillon in Paris, a defining milestone that cemented her place as a rising star in luxury hospitality.
The founder
Zineb Faress
Arabian Luxury Services is the embodiment of its founder’s unwavering passion for hospitality and the profound expertise she acquired as a dynamic player in the industry. Zineb Faress grew up in Morocco, where hospitality is a sacred art form, and where hearts and homes remain wide open, ready to welcome whoever knocks on their doors with equal grace and generosity.
Driven by her relentless pursuit of excellence, Zineb continued her journey in London, a global hub for luxury hospitality. There, she played an instrumental role in Bulgari Hotels’ expansion, overseeing the opening of one of its most prominent branches. Her entrepreneurial spirit then led her to create Raphia, a brand that beautifully fuses vibrant Moroccan craftsmanship with the refined art of chocolate, showcasing her ability to integrate cultural heritage with modern luxury experiences.
Arabian Luxury Services is the culmination of Zineb’s decades-long journey, a passion project built on her extensive expertise, deep cultural understanding, and commitment to creating experiences beyond expectations. Her vision for ALS is to redefine what it means to live extraordinarily.